Remembering Business Cards

Five Ways to Always Have Business Cards at Hand


Don't Forget
Your Business Cards!
If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them why they should do business with you.

Forgetting a business card is a marketing mistake of significant proportions. We're so inundated with advertising messages that most of us learn to tune them out. Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an invitation to market to someone.

Forgetting your business card is a social faux pas

Being asked for a business card is a compliment. Not having one with you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it nonverbally tells your prospect that you're not quite the business person they thought. You're not really serious about your business, or too careless and forgetful to be entrusted with theirs.

Here are some tips to never be caught cardless again:

1) Develop a strategy for using business cards to actively promote your business

It may be as simple as deciding to give 5 or 10 cards away every day. It may mean printing labels describing your current promotion, sticking them to the back of your cards, and pinning them to bulletin boards. Whatever! The point is that if you consciously figure out a way to use your business cards to bring in business, you're much less likely to forget them.

2) Invest in new cards

If you haven't ordered business cards within the past two years, there's a good chance that the information or photo is out of date by now. And if your last order was for 1000 cards and there are still 990 cards left, ask yourself why you haven't been passing them out. If it's because you dislike the cards, pitch them and get business cards you're proud of!




Luxury Leather
Business Card Case


3) Draft and practice a business card presentation

Unless you're comfortable and confident when handing out your card, you won't do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first impression.

4) Invest in a quality business card case, one that you're proud to use

Business card holders can be conversation starters in and of themselves. There are so many unusual, classic and artistic choices available to choose from. I suggest investing in a few cases; a more professional, elegant case for formal business occasions and a flashy or fun holder for social situations.

5) Tuck a few business cards everywhere

Your car's glove compartment. Your briefcase. Your gym bag. Your wife's purse or husband's wallet. Next to where you keep your keys. Your desk drawer. Your secretary's desk. The pocket of your coat. Your suitcase. Utilizing these ideas should keep you from ever finding yourself cardless.

Invest In Yourself, Order New Business Cards Today!

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